Press Releases

WDA and SCCIOB Launch New Aspiring Productivity EXcellence (APEX) - Certified In-Company Productivity Manager (CIPM) Programme to help Services-related Businesses Achieve Productivity Excellence

9 September 2013, Singapore – In the face of a tightening labour market, companies increasingly need to drive organisational productivity excellence to overcome manpower constraints. Companies can now gear up to boost their productivity through the new Aspiring Productivity EXcellence (APEX) - Certified In-Company Productivity Manager (CIPM) Programme. APEX is funded under the Productivity Initiatives in Services and Manufacturing (PRISM)1, an umbrella programme for all the productivity-related training programmes supported by WDA. (Please refer to the APEX Programme Factsheet for more details in Annex A.

APEX is a government-private sector collaboration between The Singapore Chinese Chamber Institute of Business (SCCIOB) and the Singapore Workforce Development Agency (WDA). The APEX programme - a new innovative programme is designed to help companies, especially Small and Medium Enterprises (SMEs) in the services sector, improve operational efficiencies and increase productivity so as to overcome the labour crunch and maximise revenue from their current resources. Up to 320 Professionals, Managers and Executives (PMEs) from services sectors such as Retail, Food & Beverage and Hospitality will be equipped with the essential skills to become competent in-company Productivity Managers.

APEX provides training and consultation to help PMEs identify operational inefficiencies and implement solutions which leads to productivity improvements at the workplace. After this training and experience from implementing productivity improvements with the guidance of expert consultants from Singapore Institute of Manufacturing Technology (SIMTech), these PMEs will have the capabilities to continue sustaining in-company productivity drive and innovation independently. APEX is especially relevant for SMEs given their lack of resources to engage consultants regularly to review the efficiency of their processes. 160 SMEs are expected to benefit from APEX in enhancing their efficiency and productivity to become more competitive. The first intake commences on 17 September 2013 and will run for 3 months.

Under APEX, WDA and SCCIOB have achieved a breakthrough by inviting productivity experts from, as well as reputable overseas productivity centres from Hong Kong Productivity Council (HKPC), Japan Productivity Center (JPC), and China Productivity Center (CPC) in Taiwan to share best-practices and successful productivity cases with Singapore participants.  The real success stories will spur local SMEs to adopt productivity improvements of their own. (Please refer to the National Productivity Organisations (NPOs) Factsheet for more details in Annex B.)

Ms Julia Ng, Senior Director of Workforce Growth and Development Division, WDA, said: "With the current tight labour market situation, enhancing productivity and service innovation is the key to staying ahead of competition.  For the first time, services-related SMEs can look forward to a customised local programme, where they can master cutting edge practices from reputable international experts and national productivity centres, and be equipped with hands-on knowledge on productivity concepts and tools.  APEX, which is targeted at broad-based SMEs particularly in services-related sectors, will help these SMEs to develop and implement enterprise-wide productivity improvements that are best suited to their companies' needs."

"We designed and developed the APEX programme with the SMEs in mind, to impart knowledge and skills that their managers can learn and apply at their workplace immediately," added Ms Josephine Lee, General Manager, SCCIOB.

Annex A      Factsheet on Aspiring Productivity Excellence (APEX) Programme
Annex B      Factsheet on National Productivity Organisations (NPOs)


1 PRISM represents an umbrella programme for all the productivity-related training programmes supported by WDA. These programmes span both cross-sectoral and industry specific verticals, and seek to assist companies to move up the productivity ladder and to help workers gain competencies that enhance their productivity at work. PRISM supports training in the form or seminars, master-classes and productivity training courses.



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